Course Name | Service Design Project |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
GEIN 425 | Fall/Spring | 2 | 2 | 3 | 4 |
Prerequisites | None | |||||
Course Language | English | |||||
Course Type | Service Course | |||||
Course Level | First Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | The main purpose of this course is to strengthen the knowledge regarding service design approaches and methods. In other words, the general aim of the course is to provide students with a set of techniques that will enable to design new services. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | This course entails the theoretical knowledge and practical application of service design approaches and methods. In this case; students are expected to design their own service design projects. Students will produce visual presentations of their design concepts. |
Related Sustainable Development Goals | |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction (general overview) | None |
2 | Lecture: General principles of service design, changing roles of designers | Reading: Daniela Sangiorgi & Sabine Junginger (2015) Emerging Issues in Service Design, The Design Journal, 18:2, 165-170. |
3 | Introduction to the service design project; information about the project theme | Reading: Nicola Morelli (2009). Service as value co-production: Re-framing the service design pro-cess, Journal of Manufacturing Technology Management, 20(5), 568-590. |
4 | Lecture: Service design methods and tools; Studio critiques of service design research and projects | Research on service design project (desk research) |
5 | Lecture: Service design and social innovation; Studio critiques of service design research and projects | Research on service design project (desk research & field research) |
6 | Lecture: Service interactions, encounters and experience; Studio critiques of service design research and projects | Research on service design project (desk research & field research) |
7 | Lecture: The role of service design in shaping systems and organizations; Studio critiques of service design research and projects | Research on service design project (desk research & field research) |
8 | Lecture: Service design projects at different levels and sectors; Studio critiques of service design projects | Service design project development (scenario building) |
9 | Studio critiques of service design research and projects | Service design project development (storyboard + stakeholder map) |
10 | Studio critiques of service design research and projects | Service design project development (service prototype/visualization) |
11 | Presentation 1: Research and project outcomes | None |
12 | Studio critiques of service design research and projects | Service design project development (service prototype/visualization - version 2) |
13 | Studio critiques of service design research and projects | Service design project development (service prototype/visualization - final version) |
14 | Presentation 2: Service design project outcomes | None |
15 | Submission | Submission of related project documentation (project logbook) |
16 | Review of the semester | None |
Course Notes/Textbooks | |
Suggested Readings/Materials | Edvardsson, B., & Olsson, J. (1996). Key concepts for new service development. Service Industries Journal, 16(2), 140-164. Gallouj, F., & Weinstein, O. (1997). Innovation in services. Research Policy, 2, 537-556. Junginger, S. (2015). Organizational design legacies and service design. The Design Journal, 18(2), 209-226. Meroni, A., & Sangiorgi, D. (2011). Design for Services, London: Gower. Sangiorgi, D., Prendiville, A., Jung, J., & Yu, E. (2015). Design for Service Innovation and Development. Project report available at: http://imagination.lancs.ac.uk/sites/default/files/outcome_downloads/desid_report_20 Stickdorn, M., & Schneider, J. (2010). This is Service Design Thinking. Basics – Tools – Cases. Amsterdam: BIS Publishers. |
Semester Activities | Number | Weigthing |
Participation | 1 | 10 |
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | 7 | 30 |
Presentation / Jury | 2 | 30 |
Project | 1 | 30 |
Seminar / Workshop | ||
Oral Exam | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade | 11 | 100 |
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 4 | 64 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 0 | ||
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | 7 | 2 | |
Presentation / Jury | 2 | 4 | |
Project | 1 | 24 | |
Seminar / Workshop | |||
Oral Exam | |||
Midterms | |||
Final Exams | |||
Total | 110 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to solve problems with an analytical and holistic viewpoint in the field of business administration. | |||||
2 | To be able to present the findings and solutions to the business problems in written and oral formats. | |||||
3 | To be able to interpret the application of business and economic concepts, and philosophies at the national and international levels. | |||||
4 | To be able to use innovative and creative approach for real-life business situations. | |||||
5 | To be able to demonstrate leadership skills in different business situations. | |||||
6 | To be able to interpret the reflections of new technologies and softwares to business dynamics. | |||||
7 | To be able to integrate knowledge gained in the five areas of business administration (marketing, production, management, accounting, and finance) through a strategic perspective. | |||||
8 | To be able to act in accordance with the scientific and ethical values in studies related to business administration. | |||||
9 | To be able to work efficiently and effectively as a team member. | |||||
10 | To be able to have an ethical perspective and social responsiveness when making and evaluating business decisions. | |||||
11 | To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | |||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest